5 Simple Tips to Optimize Your Website for Voice Search

 

Tip 1: Write Like You Talk, Not Like a Robot

The most important change you need to make for voice search is to change how you think about your website’s content. Stop focusing on single, short keywords. People don’t talk in single words; they ask questions in full sentences. For example, someone might type “best sushi,” but they’ll likely ask their voice assistant, “What are the best sushi places in my area?”. Your website’s content needs to be ready to answer that full question directly.

To do this, you have to think about what the person really wants to know, not just the words they use. Search engines are smart now. They don’t just look for matching words; they try to understand the meaning and feeling behind the question. The fact that only a tiny fraction of voice search results have the exact keywords in their title shows that simply stuffing keywords is a waste of time. Instead, you should create content that is truly helpful and answers people’s questions thoroughly. This is about creating “people-first content” that is the “best of its kind”.

In practice, this means two things. First, when you’re doing keyword research, look for longer phrases, full questions, and the natural language people use every day. Tools like AnswerThePublic can help you find these real questions that people are asking. Second, your writing style should be friendly and human. Use simple words and pronouns like “I,” “we,” and “you”. This is true for any digital content you create, whether it’s for a company blog or an e magazine. Your brand’s “voice” should also be the same everywhere, from your website to chatbots and even your social media management.

Tip 2: Make Your Website a Speedy, Mobile-Friendly Machine

While great content is the heart of your website, its technical setup is the skeleton. Without a strong technical foundation, even the best content won’t show up in voice searches. The majority of voice searches happen on mobile devices. That means your website must be designed to work perfectly on a phone, as search engines now look at the mobile version of your site first. 

Two of the most important technical things to get right are how fast your page loads and how well it works on mobile. Voice search results are incredibly fast 52% faster than the average search result. A slow website will not only annoy a user on the go but will also be ranked lower by search engines. To fix this, your site needs a responsive design that adjusts to any screen size, compressed images to load faster, and no annoying pop-ups. You can use tools like Google’s Page Speed Insights to check your site’s performance. A professional company website development process should include these technical details from the very beginning.

Beyond speed and mobile design, your website needs to “talk” to search engines in a special language using structured data, or “schema markup.” This data helps search engines understand the most important information on your site, like your address, hours, reviews, or prices. The information a person asks for with their voice is often exactly the kind of thing schema provides. By using it, you’re giving the voice assistant a direct script for what to read aloud. 

Read more, article source: https://www.ticworks.com/blog/5-simple-tips-to-optimize-your-website-for-voice-search