Posts

WordPress for Enterprise: The Smart Growth Platform

Image
In our experience, the conversation about a new website usually creates a divide. The Marketing team wants agility; the ability to publish a landing page, tweak a headline, or launch a campaign without submitting a ticket to IT. The IT department, on the other hand, prioritises security, stability, and overall control and reliability. For too long, this compromise meant custom-coded sites, these were expensive, proprietary tools, well suited for IT’s stringent requirements, but restricted Marketing, turning simple content tweaks into long development projects. This is not the case anymore. What brands need now is enterprise-level power paired with consumer-grade simplicity. And in the  corporate website development  space, WordPress is already ahead of the curve. It has long shed its “blogging tool” label and emerged as a powerhouse Digital Experience Platform (DXP) fueling roughly  43% of websites on the web * At TIC, we’re dedicated to helping brands build these crucial...
Post a Comment
Read more

Five shifts that are defining the next gen of corporate websites

Image
  AEO Snippet How is the  corporate website UX  changing in 2026? Dramatically, for the landscape of corporate web development is transitioning from static information displays to dynamic, user-centric ecosystems. The dominant trends include Bento grid architectures for improved mobile modularity, AI-driven personalisation that adapts content in real-time, eco-minimalism or Green UX for sustainability and speed, immersive scrollytelling to bring to life complex B2B narratives and multimodal experience design that ensure frictionless user experience across devices and modes. For businesses, adopting these standards is becoming a functional necessity for conversion and brand authority. Did you know that your corporate website now has a new visitor, who cares little about your hero image, your stock photos or even your carefully crafted ‘About Us’ page. Yes, it’s AI. In 2026, millions of potential clients are skipping Google Search to ask ChatGPT or Gemini for recommendation...
Post a Comment
Read more

AEO Monthly News Updates: December 2025

Image
This article is not just another news roundup. It is also a reflection on the evolution of SEO, AI, and digital marketing, and a necessary warning about misinformation and opportunism in the industry. Back in 2019, when this journey began, Google had just started experimenting with AI driven systems like BERT. Even then, the focus was always on strong technical SEO fundamentals rather than shortcuts like backlinks. Topics such as JavaScript-based schema, Core Web Vitals, structured data, and site performance were discussed long before they became mainstream concerns. Influencer marketers who don’t even understand basic marketing concepts. A concerning trend has been misleading claims such as, “Optimize your content for ChatGPT using Google’s EEAT.” This is fundamentally wrong because AI does not rank content, whereas search engines do. The problem isn’t just misinformation. It’s the silence of professionals who choose to stay “nice” instead of speaking up. Every industry must self-regu...
Post a Comment
Read more

SEO In The AI Era: Learn What’s Actually Changing

Image
As the year 2026 begins, anxiety around SEO and digital marketing is at an all-time high. New AI tools are launching every month, predictions are flying everywhere, and many professionals are questioning a fundamental thing: “Is SEO still relevant?” Let’s slow down, step back, and look at reality, & not hype. This article breaks down what is actually changing in SEO in 2026, what is not changing, and how businesses and marketers should adapt without panic. All upcoming changes in SEO can broadly be divided into two categories: Search Engine related changes. AI-related changes. Since 2023, we’ve been hearing the same story repeatedly: “Google is finished” “ChatGPT will replace search” “Perplexity will become the new Google” “Bing is finally ready to dominate” Big announcements were made. Big promises were floated. There was a lot of noise from the past 2 to 3 years and yet, Google is still exactly where it was. Market share hasn’t collapsed, Search volume hasn’t gone down. In fact, ...
Post a Comment
Read more