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How to Cover High Profile Live Events on Social Media

  One of the biggest misconceptions we have observed about covering an intense summit is that live coverage means either posting photos from the venue or a live feed. It isn’t. A three-day risk management conclave or an industry trends report launch can generate hundreds of quotable moments, dozens of headline-worthy statistics, and a handful of lines that could anchor a company’s narrative for the next quarter. Most of it disappears or fizzles out the moment the session ends. Achieving a tangible social media marketing ROI from a high-profile event is a discipline of its own. It needs a strategic framework that aligns overarching brand narratives with rapid, real-time insights. Pre-event build up vs the day of event Before exploring how to promote an event, you must first define what event marketing is in your specific context. Yes, it is about driving traffic and footfall; but they must also think of extending the lifespan of the summit. Before the summit begins, review the sessi...
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Why Communication in a Conglomerate is a Fine Balancing Act

  One of the biggest misconceptions about corporate communication is that the same principles apply to every organisation. They don't. Communicating for a conglomerate is a discipline of its own. It is much more than creating a compelling brand narrative, designing a campaign, building a website, or publishing an annual report. Along with creating content, communication is about a content strategy that manages a constant balancing act. The first balancing act is between the conglomerate as a Group and the Businesses it houses. Every conglomerate, at a Group level, has a distinct identity—a philosophy, a purpose and a set of values that bind together businesses operating in vastly different sectors. The Group Brand has to speak about its culture, governance, leadership principles, sustainability commitments and long-term purpose. But each business competes in a very different marketplace. A cement company, for example, is competing against other cement companies. A financial servi...
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AEO Monthly News Updates: May 2026

  The world of AEO, SEO, AI, and digital marketing evolves so rapidly that missing a few weeks of updates can leave marketers behind. May 2026 was packed with major announcements from Google, ChatGPT, Microsoft, and several advertising platforms. From AI-driven search experiences and new ad features to changes in schema support and website performance audits, the month brought significant developments for SEO professionals, PPC marketers, and website owners. Key Highlights: Ask.com officially shut down (May 1, 2026). ChatGPT expanded its advhttp://ask.com/rtising ecosystem. Google AI Mode received major link improvements. FAQ Schema support effectively ended for most websites. Lighthouse now audits AI crawlability. Google's May Core Update targeted low-quality AI content. AI is becoming the foundation of modern SEO and digital marketing. Here's a complete roundup of the most important news and what it means for marketers. The End of Ask.com Marks the End of an Era: One of the ...
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Why Your Website Needs a Redesign: More Than Just a New Look

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In digital world, your website is the first impression on people for businesses. Before making an inquiry, purchasing a product, applying for a job, or even contacting your team, people visit your website to understand who you are and what you offer. A website is an online brochure, your digital identity, your sales representative, and often the first impression of your brand. Many organisations invest heavily in marketing, social media , and advertising but continue to operate with outdated websites. It needs to reflect their capabilities, values, or customer expectations. Website redesign is not only about changing colours, updating images to theme, But also it is about creating better user experiences, performance, credibility, and ensuring your website supports your business goals. Here are a few reasons why organisations should seriously consider redesigning their websites. 1. First impressions is the last impression Visitors create opinions about a website within seconds. An outd...
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