Why Unified Brand Story Matters in the Age of AI
AI (artificial intelligence) is supercharging content creation. It has made it easier for every team to write articles, posts or presentations very quickly. Sales teams produce their own customised decks. Marketing teams launch new campaigns overnight. Communication teams create videos and articles and posts at super speed. Great for speed and efficiency. But what does this do to your brand story? Your website says one thing; your LinkedIn feed says something else entirely. Marketing, sales, HR etc. each develop their own narratives. Add multiple geographies, product lines, and acquisitions to the mix and you have a brand narrative that looks more like a patchwork quilt than a coherent story. The result? Confused prospects who can’t clearly articulate what you stand for. Weakened trust because your narrative feels inconsistent. Internal misalignment as teams drift apart in their messaging. Why a unified brand story matters now For every company, whether B2B, B2C, startup or gl...