Tic Blog

This article is not just another news roundup. It is also a reflection on the evolution of SEO, AI, and digital marketing, and a necessary warning about misinformation and opportunism in the industry. Back in 2019, when this journey began, Google had just started experimenting with AI driven systems like BERT. Even then, the focus was always on strong technical SEO fundamentals rather than shortcuts like backlinks. Topics such as JavaScript-based schema, Core Web Vitals, structured data, and site performance were discussed long before they became mainstream concerns. Influencer marketers who don’t even understand basic marketing concepts. A concerning trend has been misleading claims such as, “Optimize your content for ChatGPT using Google’s EEAT.” This is fundamentally wrong because AI does not rank content, whereas search engines do. The problem isn’t just misinformation. It’s the silence of professionals who choose to stay “nice” instead of speaking up. Every industry must self-regu...

As the year 2026 begins, anxiety around SEO and digital marketing is at an all-time high. New AI tools are launching every month, predictions are flying everywhere, and many professionals are questioning a fundamental thing: “Is SEO still relevant?” Let’s slow down, step back, and look at reality, & not hype. This article breaks down what is actually changing in SEO in 2026, what is not changing, and how businesses and marketers should adapt without panic. All upcoming changes in SEO can broadly be divided into two categories: Search Engine related changes. AI-related changes. Since 2023, we’ve been hearing the same story repeatedly: “Google is finished” “ChatGPT will replace search” “Perplexity will become the new Google” “Bing is finally ready to dominate” Big announcements were made. Big promises were floated. There was a lot of noise from the past 2 to 3 years and yet, Google is still exactly where it was. Market share hasn’t collapsed, Search volume hasn’t gone down. In fact, ...

The World Wide Web was once only static pages. Today, it’s ‘feeds’ of endless scrolls, whether on the web, Instagram, X (formerly known as Twitter) or LinkedIn. But the worldwide ‘dynamic’ web is at the precipice of another change; the participatory web. For  content creators , brands, industries even, the challenge is far beyond ‘capturing and retaining attention.’ The old model was that of passive consumption, we read long articles, watched video essays (and we still enjoy both, tremendously) but something about passivity is losing ground to the ‘experiential’ something that demands agency from the user, giving them that something more. Don’t just watch the story; live or be in it. And fittingly so, all of this and more is possible in the era of rapidly evolving AI. By integrating AI tools into web design and narrative structures, creators can now build ‘living’, participatory stories that have the ability to adapt, evolve, and respond to every user’s input. Is this the new model...