Tic Blog

Modern organisations, hybrid work cultures thrive with intuitive, interactive communication systems that enable teams across functions and geographies In July this year, when India’s leading IT company announced a 2% cut in its global workforce to resolve a skills-mismatch, the move snowballed into a full-blown reputation crisis within a matter of days. From media reports calling it a harbinger of AI-driven disruption of the organisation’s business model, to anonymous groups on Facebook with 20,000+ followers venting their ire and angst against the company, the hallowed employer was in the midst of its biggest people – and reputation - problem. Among the key initiatives the company took to contain the crisis was to step up its internal communication. Recognising the power of purposeful communication to allay concerns and build trust, the company reached out to its people working in over 150 offices worldwide. The proactive and interactive outreach – which involved both online as well a...

  Imagine a user sitting somewhere in the United States, thousands of kilometers away from your country. They haven’t searched for you. They may not even know your website exists. Yet, Google Discover places your article right in front of them, as if it knows exactly what they want to read next. And that’s precisely how Discover works. Instead of reacting to search queries, it predicts what each user might find useful, interesting, or relevant. The Google app on Android phones plays a major role in this. It silently observes patterns, topics opened, articles read, videos watched and then curates a personalized feed of content. No subscriptions. No email lists. No manual sign-ups. Just pure  “users interest” . Why Does Google Discover Don't Depend on Traditional Subscriptions? Google does provide a “Follow” or “Subscribe” option for topics inside Discover. But this isn’t a subscription in the old-fashioned sense. Users don’t fill forms or confirm emails. They simply tap once on...