Tic Blog

  In this blog, we look back at everything that happened in the month of November 2025. Explore insights that shaped organic search, Ads, and AI, and What It Means for 2026: AEO/SEO updates. PPC developments and controversies. Google, AI, and search ecosystem shifts. News today moves extremely fast. Almost every alternate day, Google or another major tech company rolls out an update. That is precisely why we also started publishing short, time-sensitive updates on the “ TIC blog ” to make sure critical information reaches you quickly. Google Acknowledges AI Spam in Discover:  Google executives publicly acknowledged the growing  AI spam problem in Google Discover . The issue is not limited just to AI-generated content. A disturbing Trend on Discover has Emerged: Fake news, fake incidents, fake launches. AI-generated images supporting false narratives. Despite this, Discover continues to push traffic toward such sites, often in millions. This problem has existed for months,...

Modern organisations, hybrid work cultures thrive with intuitive, interactive communication systems that enable teams across functions and geographies In July this year, when India’s leading IT company announced a 2% cut in its global workforce to resolve a skills-mismatch, the move snowballed into a full-blown reputation crisis within a matter of days. From media reports calling it a harbinger of AI-driven disruption of the organisation’s business model, to anonymous groups on Facebook with 20,000+ followers venting their ire and angst against the company, the hallowed employer was in the midst of its biggest people – and reputation - problem. Among the key initiatives the company took to contain the crisis was to step up its internal communication. Recognising the power of purposeful communication to allay concerns and build trust, the company reached out to its people working in over 150 offices worldwide. The proactive and interactive outreach – which involved both online as well a...

  Imagine a user sitting somewhere in the United States, thousands of kilometers away from your country. They haven’t searched for you. They may not even know your website exists. Yet, Google Discover places your article right in front of them, as if it knows exactly what they want to read next. And that’s precisely how Discover works. Instead of reacting to search queries, it predicts what each user might find useful, interesting, or relevant. The Google app on Android phones plays a major role in this. It silently observes patterns, topics opened, articles read, videos watched and then curates a personalized feed of content. No subscriptions. No email lists. No manual sign-ups. Just pure  “users interest” . Why Does Google Discover Don't Depend on Traditional Subscriptions? Google does provide a “Follow” or “Subscribe” option for topics inside Discover. But this isn’t a subscription in the old-fashioned sense. Users don’t fill forms or confirm emails. They simply tap once on...