Tic Blog

  There was a time when SEO was simpler. You picked a high-volume keywords, wrote around 1,500 words, built a few backlinks, and waited for the traffic to roll in. In 2025, that playbook will slowly retire or take a back seat, to make way for something sharper, user-centric. The rapid integration of AI into search, from Google’s AI Overviews to the dominance of Perplexity and ChatGPT emerging as the new search engines for users has fundamentally changed the game, for the better. Users are getting what they want, better tailored to them.  Business websites  are not competing for a spot on a results page anymore; they are competing to be the cited source in a generated answer. AI tools have made writing faster; they have also forced us to stop writing just for algorithms and start writing for  Answer Engines . Here is how AI is reshaping the landscape of content and SEO in 2025, and how you can adapt for more visibility. What is this shift from SEO to AEO? The biggest ...

With the recent AI evolution, AEO and Digital marketing are filled with so much misinformation that even highly experienced professionals can get misunderstood. For the next few minutes, let’s focus solely on AEO updates & marketing insights to gain clear logic, fresh perspective, and renewed confidence. Stay Ahead With The Latest AI Trends Meta Updates – 2 October  -  Meta has launched Business AI , which can do three things: Chat with your customers based on your website’s products/services (AI chat bot), Create videos for your ads, And they’ve added a Google-like “virtual try-on” feature. Bing Updates – 3 October:  Bing has launched a new interface called “ New Places for Business ”, basically their version of Google My Business. Nothing major has changed, new domain, UI tweaks, more colours, new button styles. The rest is the same. You can still import all info from Google My Business, create listings, etc. They’re calling it a “three-step” process, nothing specia...