Tic Blog

Is your corporate magazine a vital tool or just a static PDF? You're likely missing the data, engagement, and brand-building power that  interactive digital magazines  deliver. It's time to evolve your corporate storytelling. For the longest time and even today, the corporate magazine has been a vital instrument for steering organisational narratives, connecting with stakeholders, and showcasing thought leadership. However, as corporate digital ecosystems mature, a significant gap has emerged. While initially, the PDFs (Portable Document Formats) were initially celebrated for their portability, print-fidelity, and universal compatibility it’s seeing a sharp decline. In today’s environment, they have become a limiting medium for audience growth and content strategies. The business case: A growing appetite for premium digital content The market signals are clear: audiences prefer, and are increasingly accustomed to, premium digital reading experiences. This is a mature market, r...

If you’ve been wondering why some websites show up inside Google’s AI Overview, while others don’t, you’re not alone. It’s the new visibility challenge of 2025, and Answer Engine Optimization (AEO) is right at the center of it. Over the past few months, our research has focused on understanding how content is selected and cited within AI generated summaries. The key insight is that success doesn’t come from manipulating the system. It comes from creating clear, well-structured, and genuinely useful content that both people and AI can easily interpret. Takeaway:  Your goal isn’t to write for AI. Your goal is to write for people in a way that AI can easily interpret and cite. Summary:  This article walks you through how to make your business website more visible in Google’s AI Overview. The idea is to use simple conversational content, so LLM models can easily find and refer your site in the AI Overviews. Keep your answers clear and short, organize content with simple headings a...

Did you know your employees have, on average, ten times more social media followers than your company’s official accounts? This untapped potential is the core of employee advocacy, a powerful strategy for boosting brand awareness and driving authentic employee engagement. This guide breaks down the essential elements of a successful employee advocacy program, showing you how to empower your team to become your most effective brand ambassadors and deliver measurable results. In 2022, Swiggy managed to do something very interesting. For their #SwiggyStarHunt campaign, they partnered with Tik Tok (before the ban) Influencers to drive mass employee engagement. With this campaign, they hit over 100 million views on the social media app, all this by leveraging two strong but latent brand assets; vernacular marketing and the power of  employee advocacy . The campaign saw over 350 delivery partners uploading videos on their social media handles.  1500+  videos were uploaded on th...