Posts

Designing Effective Internal Communication to Boost Productivity

Image
Modern organisations, hybrid work cultures thrive with intuitive, interactive communication systems that enable teams across functions and geographies In July this year, when India’s leading IT company announced a 2% cut in its global workforce to resolve a skills-mismatch, the move snowballed into a full-blown reputation crisis within a matter of days. From media reports calling it a harbinger of AI-driven disruption of the organisation’s business model, to anonymous groups on Facebook with 20,000+ followers venting their ire and angst against the company, the hallowed employer was in the midst of its biggest people – and reputation - problem. Among the key initiatives the company took to contain the crisis was to step up its internal communication. Recognising the power of purposeful communication to allay concerns and build trust, the company reached out to its people working in over 150 offices worldwide. The proactive and interactive outreach – which involved both online as well a...
Post a Comment
Read more

How Google Discover Quietly Delivers Massive Traffic

Image
  Imagine a user sitting somewhere in the United States, thousands of kilometers away from your country. They haven’t searched for you. They may not even know your website exists. Yet, Google Discover places your article right in front of them, as if it knows exactly what they want to read next. And that’s precisely how Discover works. Instead of reacting to search queries, it predicts what each user might find useful, interesting, or relevant. The Google app on Android phones plays a major role in this. It silently observes patterns, topics opened, articles read, videos watched and then curates a personalized feed of content. No subscriptions. No email lists. No manual sign-ups. Just pure  “users interest” . Why Does Google Discover Don't Depend on Traditional Subscriptions? Google does provide a “Follow” or “Subscribe” option for topics inside Discover. But this isn’t a subscription in the old-fashioned sense. Users don’t fill forms or confirm emails. They simply tap once on...
Post a Comment
Read more

The death of keywords? How AEO is rewriting the rules of SEO in 2025

Image
  There was a time when SEO was simpler. You picked a high-volume keywords, wrote around 1,500 words, built a few backlinks, and waited for the traffic to roll in. In 2025, that playbook will slowly retire or take a back seat, to make way for something sharper, user-centric. The rapid integration of AI into search, from Google’s AI Overviews to the dominance of Perplexity and ChatGPT emerging as the new search engines for users has fundamentally changed the game, for the better. Users are getting what they want, better tailored to them.  Business websites  are not competing for a spot on a results page anymore; they are competing to be the cited source in a generated answer. AI tools have made writing faster; they have also forced us to stop writing just for algorithms and start writing for  Answer Engines . Here is how AI is reshaping the landscape of content and SEO in 2025, and how you can adapt for more visibility. What is this shift from SEO to AEO? The biggest ...
Post a Comment
Read more

AEO Monthly Updates: October 2025

Image
With the recent AI evolution, AEO and Digital marketing are filled with so much misinformation that even highly experienced professionals can get misunderstood. For the next few minutes, let’s focus solely on AEO updates & marketing insights to gain clear logic, fresh perspective, and renewed confidence. Stay Ahead With The Latest AI Trends Meta Updates – 2 October  -  Meta has launched Business AI , which can do three things: Chat with your customers based on your website’s products/services (AI chat bot), Create videos for your ads, And they’ve added a Google-like “virtual try-on” feature. Bing Updates – 3 October:  Bing has launched a new interface called “ New Places for Business ”, basically their version of Google My Business. Nothing major has changed, new domain, UI tweaks, more colours, new button styles. The rest is the same. You can still import all info from Google My Business, create listings, etc. They’re calling it a “three-step” process, nothing specia...
Post a Comment
Read more