Tic Blog

Did you know your employees have, on average, ten times more social media followers than your company’s official accounts? This untapped potential is the core of employee advocacy, a powerful strategy for boosting brand awareness and driving authentic employee engagement. This guide breaks down the essential elements of a successful employee advocacy program, showing you how to empower your team to become your most effective brand ambassadors and deliver measurable results. In 2022, Swiggy managed to do something very interesting. For their #SwiggyStarHunt campaign, they partnered with Tik Tok (before the ban) Influencers to drive mass employee engagement. With this campaign, they hit over 100 million views on the social media app, all this by leveraging two strong but latent brand assets; vernacular marketing and the power of  employee advocacy . The campaign saw over 350 delivery partners uploading videos on their social media handles.  1500+  videos were uploaded on th...

Most organisations today are being oblivious to a deepening divide: the individuals with the most expertise are often the least visible. They are the resident experts, the go-to problem solvers, and have a repository of knowledge about their subject matter. Yet, outside their immediate circle, this expertise is largely unseen. What we see here is a powerful but often underutilised brand asset. Recently, in one of the leadership conclaves we attended, the CEO of the company spoke about the utmost importance of visibility, even within the organisation. Management, he said is the management of walking around. He urged the respective heads of his company to be vigilant and visible to their teams. Whether internal or external, think about the immense impact a brand could have if subject matter experts were trained to become thought leaders, an attractive but often overused term in the industry. But what does it actually mean to convert deep expertise into market-wide influence? And how can ...

The Next Reality is here. Are you designing for it? We’re entering an era where digital experiences are visceral, intuitive, and deeply human. It’s no longer about just grabbing attention, it’s about creating a genre-defining interaction. When we think of the digital interface today, we realise just how rapidly everything is evolving. Beyond flat screens and static interactions, engagement is now almost ‘skin-deep’. The idea is to always take engagement to the next level, to build an experience, and with what we have in stock, this experience is slated to be ‘genre-defining.’ So, now for brands aiming to capture attention, make an impression and build lasting connections, this ‘Next Reality’ (NR) is already here. Let us dwell on what the term implies. When we say ‘NR’, we are referring to an interface driven by the convergence of immersive experiences, intuitive conversational interfaces and much more. These are becoming key drivers of how users today are interacting, learning, and mak...